V&S

Tales from the Moon

Midnight Moon is a brand of corn liquor inspired the legendary Junior Johnson’s family recipe. “Tales From the Moon” is a social advertising campaign that asks fans to submit their wildest real-life stories of epic nighttime booze-infused partying through Midnight
Moon’s Facebook page. The company will then select the most bizarre and impressive yarns and turn them into animated short films.
This piece is the campaign’s call-to-action, featuring snippets of fictional stories rendered in the gritty black-and-white, graphic novel style that fans can expect to see applied to their own tales, should they prove to be Epic enough to make the cut.

Videos

Moonshine - Tales from the Moon Teaser
Moonshine - NumbersGame

Stills & Concept Art

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Credits

Client
Midnight Moon Moonshine
Agency
Victors&Spoils
Creative Director
Pat Horn
Art Director
Emilie Druss
Account Director
Alex Kayne
Account Supervisor
Mike Dusman
Associate Production Company
Stink Digital
Executive Producer Stink Digital
Patrick Krulik
Producer Stink Digital
Luciana Alamo
Creative Direction / Moonshine Teaser
Guilherme Marcondes
Production Company
Lobo
Creative Executive Producer
Loic Francois Marie Dubois
Producer
Amanda Queiroz Telles
Concepts / Moonshine Teaser
Guilherme Marcondes, Thiago Martins,  Antonio Soares Neto.
Motion Design / Moonshine Teaser
Fabiano Broki, Marcos Silva
2D / Moonshine Teaser
Paulo Pássaro
Animation / Moonshine Teaser
Marcos Silva, Fabiano Broki,  Paulo Pássaro.
Composition / Moonshine Teaser
Marcos Silva, Julio Saez, Leonardo Leão.
Storyboard / Moonshine Teaser
Antonio Soares Neto
Post Production
Lobo
Music & Sound Design
Paulo Beto/ Anvil FX
Client Services
Loic Francois Marie Dubois