Arnold Worlwide

Stop Handgun Violence “3D TRAGEDIES”

Stop Handgun Violence, a non-profit organization that works to reduce and prevent injuries and deaths caused by firearms in the USA, has launched a new public awareness campaign to drive home the dangers of 3D-printed guns.

Arnold agency created a bone-chilling script to help publicize the cause, and invited Lobo to bring it forth. In its harrowing 2 minutes we see a series of still 3D images of students holding backpacks and books as they enter their high school building. Those statuettes become increasingly anguished and frightened, making the viewer ask “What is this that I’m seeing? Why do these figurines have such strange expressions and poses?”

Shot after shot – kids climbing out windows, a teacher trying to barricade a classroom door – the situation becomes painfully clear: we’re witnessing a school shooting. The stillness of the compositions, the languidness of camera moves and the sober theatrical lighting make the effect even more disturbing, conveying the idea that those helpless children are trapped in that horrifying state indefinitely.

The CG models were created with the utmost realism, in order to simulate faithfully the coarse texture of 3D-printed objects. This unusual aesthetic choice is another unsettling factor at first, until the film reaches its conclusion and the viewer realizes we’re facing a new kind of threat: 3D-printed guns. And that organizations like Stop Handgun Violence need all the support they can get to pressure lawmakers to stem the flow of these dangerous and completely unregulated weapons.

Videos

STOP HANDGUN VIOLENCE "3D TRAGEDIES"
3D Tragedies Test

Stills & Concept Art

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Credits

Agency
Arnold Worldwide
Directors
Mateus de Paula Santos, Aron Matschulat Aguiar
Head of Production
Clara Morelli
Coordinator
Rosangela Gomes
CG Director
Marcos Samia
Lighting & Render
Marcos Samia, Ale Barbosa
3D Modeling
Marcel Fukuwara, Milton Dias
Previs
Marcos Samia
Lead Compositing
Bruno Ferrari
Composting
José Ambrosio, Carlos Campos
Type Animation
Felipe Silva
Audio Company
Studio Tesis