DPZ&T

SOS Mata Atlântica ” Three little Pigs”

After the innovative campaign “The Forest Is Our Home”, featuring a 360º VR film, DPZ&T agency and Lobo/Vetor Zero once again join forces with Brazilian NGO SOS Mata Atlântica to send out a powerful message for environmental protection.

This new film uses as a starting point the classic tale of the Three Little Pigs, imagining what would have happened after the defeat of the Big Bad Wolf. Once word got out that the brick house could withstand the huffs, puffs and blows of the fearsome predator, every animal in the forest began coveting a similar residence in order to live in safety. The Pigs sniff a great business opportunity and start selling brick house after brick house, with the forest being cut down and replaced with a huge grey, dirty city in the process.

The Wolf, in the meantime, exiled himself at a self-sustaining ranch in what little was left of the woods, along with a tapir and a piping guan. When the smog reaches their pastoral retreat the three friends decide to go to the city, taking their music and the magical seeds that will bring the green back to the place. This shows the other animals that it’s possible to combine the comforts of urban life with respect for the environment.

Directed by Guilherme Marcondes, this musical fable about second chances and group effort is told through 3 minutes of digital 2D animation, with the irresistible flavor of 1930s cartoons.

Stills & Concept Art

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Credits

Agency
DPZ&T
Director
Guilherme Marcondes
Executive Producer
Alberto Lopes, Sergio Salles
Copywriter
Aron Matschulat Aguiar
Account Manager
Márcia Guimarães
Producer
Gustavo Banevicius, Yasmin Uehara
Art Direction
Felipe Jornada, Wilson Panassi, Fernanda Oliver
Animation Directors
Thiago Martins, Chan Tong, Romulo Oliveira
Storyboard
Antonio Soares Neto, Fernanda Oliver
Concept Art
Felipe Jornada, Willson Panassi, Fernanda Oliver, Douglas Lira, Katan Walker, Guilherme Franco
2D Animation
Chan Tong, Anderson Omori, Paulo Pássaro, Jonhy Bezerra, Rodrigo Makoto, Bruno Brasil,Giancarlo Bureli, Marcia Nishizaki
Clean Up
Chan Tong, Anderson Omori, Paulo Pássaro, Jonhy Bezerra, Michel Venus, Francisco Sanches, Rodrigo Makoto, Daniel Suzigan, Marcia Nishizaki, Bruno Brasil, Gabrielle Paparelli, Gabriel Galatola, Esposa do Galatola, Giancarlo Bureli
Composition
Felipe Frazão, Felipe Silva, Estevão Santos
Post Production
Felipe Frazão