Ogilvy & Mather

Siemens “Santa’s Workshop”

“Santa’s Factory” is an interactive story that talks about some of the products and technologies Siemens has to offer, through a dialogue between Santa Claus and a little girl. More than a conversation, though, what we actually have is Santa unable to contain his enthusiasm and babbling on and on about the recent upgrades he did to his North Pole factory – using Siemens technology, of course.

Every time Santa mentions one of those improvements we cut to his workshop, and the viewer is invited to join in a playful interactive sequence where he or she can help assemble a new toy or test-drive various new sleigh designs.

Lobo was invited by Stink Digital and Ogilvy New York to create the animated sequences, including the design of the characters and the overall art direction of the piece. We wanted it to have all the warmth and nostalgic mood of Christmas, together with a bold, modern look that looks beautiful across all the platforms the piece will be played, from desktop browsers to smartphones. We achieved this by a mix of 2D and 3D animation, with a flat, painterly finish reminiscent of lavishly illustrated picture books.

Join Santa’s elves ons the factory floor and help spread hi-tech holiday cheer in this website.

Videos

Siemens Santa's Workshop DC
SL3_Wind

Stills & Concept Art

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Credits

Director
Diogo Kalil
Creative Directors
Mateus de Paula Santos, Guilherme Marcondes
Global Head of Production
Loic François Marie Dubois
Producer
Aron Matchulat Aguiar, Amanda Queiroz Telles
Concept Artists
Michele Masagli, Renan Nuche, Fernanda Montoni, Antonio Soares Neto, Isabela Littger
Storyboard
Antonio Soares Neto
2D animation
Paulo Passaro, Fernando Chan
Background Artist
Michele Masagli, Fernanda Montoni
Compositing
Francisco Beraldo, Felipe Frazão, Diogo Kalil, Thiago Pinho, Anderson Omori, Fernando Chan
Render
Felipe Bauer
CG
Diogo Kalil, Felipe Bauer, Olavo Chagas
3D Modeling
Lincoln Horita, Karla Ruoco, Rafael Segnini, Rafael Martinez
3D Animation
Helio Takahashi, Janaina Bonacelli, Bruno Hamzagic, Victor Dinis, Marco Trandafilov, Nicolas Nasser, Daniel Alvite
Textures
Naiara Lima, Michel Venus, Rafael Martinez, Felipe Bauer
Rigging
Vivi Adade, James do Carmo
Particles
Rogerio Myagi
Music, Sound design and Final Mixing
PB Anvil FX
R&D
Giovanni Meneghel, Rosênio Pinto
Technical Support
Thiago Herrero, Cadu Pennachin, Wesley Oliveira
Stink Digital Executive Producer
Erica Kung
Stink Digital Producers
Lauren Saunders , Luciana Alamo
Stink Digital Creative Director
Will Adams
Stink Digital Director of Technology
PJ Ahlberg
Stink Digital Designer
Linn Livijn Wexell
Stink Digital Devloper
Patrick Matte, James La Marre