La Doble Vida

Scribe Billboard

Vetor Zero / Lobo was the production company chosen by the agency La Doble Vida to give life to the characters created by the artist Cecilia Beaven, in a marketing campaign by Scribe – mexican leader in the paper and notebooks market.

During ten days the artist lived inside the outdoor at Mexico City, where she got daily inspiration and attended to the public’s request, which was sent through Twitter messages with several ideas for wacky characters: a bunny DJ, a swordfish that serves hamburgers, a Pegasus taxi driver, a cricket riding a bicycle, a surfing giraffe, among many others, which were all animated by Vetor Zero / Lobo. The film is a huge party of ideas where these character meets, respecting the artist’s stroke.

The campaign won the Bronze Lion in the Outdoor category at the Cannes Festival this year.

For more information on the campaign, enter: http://www.scribebillboard.com

Videos

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Stills & Concept Art

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Credits

Client
Grupo Papelero Scribe
Scribe Marketing Director
Fernando Rincón
Agency
La Doble Vida
Creative director (agency)
Manuel Camacho
Producer (agency)
Ana Tiscareño
Production Company
Vetor Zero / Lobo
Direction
Birdo & Gabriel Nobrega
Executive Producer
Luiz Carlos Reis
Animation
Birdo
Coordinator
Maísa Mendonça
Soundtrack
Nacho Retally