Deutsch New York

PNC Virtual Wallet

This campaign for the PNC Financial Services Group was created by Deutsch New York, aimed at re-branding its online services. The objective was to instill the brand with a personal, warm and tangible spirit, highlighting its interactive aspects, through the creation of whimsical moments amidst common everyday situations. Over a live action setting, in different domestic environments, the protagonist triggers the transformation of real objects into magical events, representing different aspects of PNC online banking.

Videos

PNC "CALLENDAR"
PNC "SPENDING ZONE"
PNC "WISHLIST"

Stills & Concept Art

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Credits

Directors
Mateus de Paula Santos & Daniel Piwowarczyk
Art Direction
Jaye Kim
CG Lead
Fabio Acorsi
3D Artists
Sergio Rocha, Ricardo Maximo, Eduardo Messias, Daniel Sian
Executive Producer
Loïc François Marie Dubois
Producer
Sue Lee
AE Artist
Maísa Mendonça
Design
Daniel Piwowarczyk, Jaye Kim, Tavo
Storyboard
aye Kim, Fernando Heynen