DPZ&T agency created the new campaign for Petrobras, the semi-public Brazilian petroleum corporation. Entitled “A Journey Through Knowledge”, the campaign presents a new positioning for the brand, rooted on the ideas of curiosity and ingenuity, reinforcing the company’s technical knowledge as its main asset.
Lobo & Vetor produced two spots for the campaign, directed by Ricardo Carelli: “Let’s Invent” shows the natural curiosity of children as a common ground shared by scientists in their search for knowledge; and “A Journey Through Knowledge” highlights the importance of inquiry and creativity for the evolution of mankind.
