DPZ&T

Petrobras “Journey through knowledge”

DPZ&T agency created the new campaign for Petrobras, the semi-public Brazilian petroleum corporation. Entitled “A Journey Through Knowledge”, the campaign presents a new positioning for the brand, rooted on the ideas of curiosity and ingenuity, reinforcing the company’s technical knowledge as its main asset.

Lobo & Vetor  produced two spots for the campaign, directed by Ricardo Carelli: “Let’s Invent” shows the natural curiosity of children as a common ground shared by scientists in their search for knowledge; and “A Journey Through Knowledge” highlights the importance of inquiry and creativity for the evolution of mankind.

Videos

PETROBRAS_lets_invent
PETROBRAS_Journey
PETROBRAS_Invent

Stills & Concept Art

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Credits

Agency
DPZ&T
Director
Ricardo Carelli
Executive Producer
Alberto Lopes, Paula Moraes, Francisco Puech
Art Direction
Marcos Cavalheiro
Director of Photography
Juliano Lopes
Editing
Kaue Kabrera, Bruno Carelli
Account Manager
Giovana Grigolin
Post Production
Lívia Portugal
Sound Production
Satélite Audio
Motion Design
Bruno Ronzani, Chan Tong, Marcio Mattos, Luiz Alberto Ferreira
Post Production
Clara Morelli
Production Supervisor
Michele Vinotti
Concepts
Leandro Franci
Ilustrations
Estudio Pum, Yuri Garfunkel
Color Grading
Luciano Colacioppo
Composition
Rodrigo Vec, Aline Sanches, Renan Ambrosio, Gassan Abdouni, Renato Trp, Narayane Andrade
Lead Composition
Carlos Alberto de Campos, Guilherme Tollmeiner
CG Supervisor
Filipe Lopes
Render
Igor Colaiacovo, Maurício Trivelin
Modeling
Marcos Smirkoff
Rigging
Alexandre Cabral, Felipe Gimenes, Flávio Castello
Animation
Márcio Nicolosi, Daniel Alvite, Jannaina Bonacelli, Ronaldo Brito