DPZ&T agency created the new campaign for Petrobras, the semi-public Brazilian petroleum corporation. Entitled “A Journey Through Knowledge”, the campaign presents a new positioning for the brand, rooted on the ideas of curiosity and ingenuity, reinforcing the company’s technical knowledge as its main asset.
Lobo produced two spots for the campaign, directed by Rodrigo Carelli: “Let’s Invent” shows the natural curiosity of children as a common ground shared by scientists in their search for knowledge; and “A Journey Through Knowledge” highlights the importance of inquiry and creativity for the evolution of mankind.
