Mercy Medical Center

Mercy Medical Center

To create this spot for Mercy Medical Center, of Mt. Shasta – CA, the only starting point the agency provided us was the script. From that, we sought to develop a visual language that was clean, distinctive and impactful, allowing for a fast and well-coordinated plan of attack involving the production crew and the creative team – who were in a time zone 6 hours away, in San Francisco.

Since we were on a very tight schedule, the main line of thought behind the animation was to create simple and beautiful scenes with stylish transitions.

Stills & Concept Art

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