O2 VCCP

Memories

Passion Pictures director Lobo takes us on a vibrant voyage through India, Pakistan and Bangladesh in VCCP’s new O2 International Sim commercial.

The commercial sees the O2 Sim card travelling through the landscapes of India, Pakistan and Bangladesh using the designs of local artists Shuvo Arman, Humna Mustafa and Anj Rana . Lobo successfully bring these worlds to life by transporting the 2D designs into a rich 3d narrative, resulting in a truly immersive journey. Lobo worked closely with each individual artist to ensure their style and culture was accurately translated and represented throughout the film.

Lobo says ‘The greatest challenge was to create the worlds as if imagined by the artists themselves and also to animate them, because even if the designs worked great as a still artwork for print at that stage one could only imagine it “alive” and animated… we think it worked out pretty well.’

Videos

O2 "Memories"
O2 "Memories" Making Of

Stills & Concept Art

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Credits

Agency
VCCP
Production Company
Passion Pictures
Director
Lobo
Post-production
Lobo
Creative Director
Mateus de Paula Santos
Creative Executive Producer
Loic Francois Marie Dubois
Producer
Aron Matschulat Aguiar
CG Director
Diogo Kalil
Art Director
Diego Coutinho
Motion Designers
Diego Coutinho, Diogo Kalil, Bruno Ferrari, Fabiano Broki, Francisco Beraldo
2D Animation
Paulo Passaro
Particles Animation
Roger Marmo, Fabiano Broki, Cassio Homa (Houdini)
3D Animation
Aulo Licínio, Alexandre Martins, Victor Dinis Fernandes, Diogo Kalil, Ivan Oviedo
Modelling
Carolina Nogueira, Marcos Smirkoff, Rafael Segnini
Render
Felipe Bauer, Roberto Maki
Compositing
Bruno Ferrari, Fabio Acorsi, Diogo Kalil, José Eduardo Ambrosio (Flame)
Textures
Marcelo Righini, Michel Venus, Diego Coutinho, Francisco Sanches
Rigging
James do Carmo, Richard Maegaki, Viviane Adade
Executive Creative Director (VCCP)
Darren Bailes
Creative director (VCCP)
Jim Thornton
Art director (VCCP)
Jonny Parker
Copywriter (VCCP)
John McLaughlin
Planner (VCCP)
Dan Bowers
Print Producer (VCCP)
Suzi Haverty
TV producer (VCCP)
Becky O'Sullivan
Executive Producer (Passion)
Alex Webster
Producer (Passion)
Katie Makin
Media Agency
ZenithOptimedia
Media planner
Vikki Bates
Soundtrack
Nitin Saw
Sound Design
Wave Studios