TBWA Paris

Mc Donald’s HappyMeal Character

Four years ago, Lobo was approached by TBWA\Paris and Passion Pictures, under creative guidance of director Laurent Nicolas, with a bold proposition: to bring McDonald’s new mascot Happy to life and take charge of producing a continuing series of animated shorts where he would interact with characters from all major animation studios, like Dreamworks, BlueSky, Reel FX and Fox. Naturally, we jumped at the chance without a blink.

With Loic Francois Marie Dubois as it Global Head of Production it was a hugely complex enterprise, coordinating assets from various production companies and generating content for an array of different markets around the globe; but also a very gratifying experience, one that allowed us to work with so many amazing new characters and beloved franchises from the world of film and animation.

Today, the project keeps going stronger than ever, now under Lobo’s full control. And every time a new McDonald’s Happy Meal campaign shows up on the horizon we can’t wait to see what characters we’ll have the privilege to work with, and what wild antics they will get embroiled in with our wacky, cheerful friend Happy.

 

Stills & Concept Art

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Credits

Agency
TBWA Paris
Production Company
Lobo
Global Head of Production
Loic François Marie Dubois
Producer
Aron Aguiar, Amanda Queiroz Telles, Ana Leitão da Cunha, Gabriel Mariano
CG Coordinator
Franck Falgueyrac, Olavo Chagas , Guilherme Rizzo
Composition
Franck Falgueyrac, Jose Eduardo Ambrosio, Carlos Campos
Animation
Helio Takahashi, Alexandre Martins, Marcio Nicolosi, Ivan Oviedo, Marco Trandafilov, Guilherme Gubert, Leandro Martins, Daniel m.C. Alvite
Texture
Olavo Chagas, Franck Falgueyrac, Ina Carolina
Modeling
Olavo Chagas, Franck Falgueyrac, Ina Carolina
Render
Franck Falgueyrac
Sound Design
Hilton Raw