To bring to life the McDonalds “Happy” character along with amazing film/animation characters we love was more than a pleasure, it was an honor.
Passion Pictures Paris was looking for a top quality director/animation company to reproduce a series of films that went on the air in LATAM Europe and USA made with partners like Dreamworks, Sony, among others.
Through TBWA Paris, Lobo and Passion Pictures, under the creative control of the director Launrent Nicolas, united as partners to recreate this series in 2013.
In it, the McDonalds character, “Happy”, would be custom characterized as, and would interact with, famous animation/film characters like “Book of life”, “The Croods”, “Penguins of Madagascar” and “Train your Dragons”. In each spot “Happy” gets in unexpected and well-humored situations where everyone gets fun, laughing with each other as good friends.