Leroy Merlin needed to show how diverse their product line is, with more than 80,000 articles to help people build, renovate and decorate their homes. This clear advantage over the competition had to be shown to the public in a visual way, rather than just talked about.
Several visual artists were brought together and asked to illustrate each section of the store through art installations. They had full access to the store to choose and use whatever materials they wanted. The result was a collection of 14 pieces, by artists such as Eduardo Srur, Flavia Junqueira, Selvva, Yoann Saura, Tulio Pinto, Leo Capote, Laerte Ramos and Carol Gay.