CP+B Brazil

Johnnie Walker “Striding Man 110”

Few brands in the world have an icon as famous and recognizable as Johnnie Walker. The “Striding Man”, as the dashing gentleman is known, was created by cartoonist Tom Browne in 1908 and has embellished the whiskey’s bottles and advertisements ever since.

To celebrate the character’s 110th birthday agency CP+B Brazil launched a campaign that includes, among other activations, a limited edition of 5 collectible bottle packagings. Each  references a specific year in Johnnie Walker’s history, and is decorated with an illustration that’s reminiscent of the era: 1908, inspired by Art Nouveau; 1929, with an oil painting finish; 1970, referencing Pop Art; 1996, combining analog video textures with digital artifacts; and 2018, displaying a clean, minimalistic design.

Vetor Zero/Lobo was invited to create an animated film showing Striding Man’s journey through those 5 periods, giving life and movement to the backgrounds and reinforcing the stylistic references from each epoch. To that end, we used various render styles and visual textures, as well as a soundtrack whose arrangement changes at each transition, covering traditional Scottish music, 1920s jazz, ‘70s rock, electronica etc. The animation was produced in 3D CG, projecting onto the models the 2D artwork created for the campaign.

Stills & Concept Art

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Credits

Agency
CRISPIN PORTER+BOGUSKY
Director
Diogo Kalil, Mateus de Paula Santos
Concept Artist
Marcos Felix, Marcelo Souto, André Maciel, Marcio Guerra, Bruno Ronzani
CG Director
Marcos Samia
3D Modeling & Render Coordinator
Cintia Miura
3D Modeling
Bruno Saber, Frederyco Martins, Marcel Fukuwara, Rodrigo Paulicchi, Marcos Samia, Julia Sampaio
Rigging
Alexandre Marassa, Flavio Castello, Felipe Gimenes
3D Animation Coordinator
Leo Cadaval
3D Animation
Helio Takahashi, Marcio Nicolosi, Jorge Zagatto, Raphael Vinicius, Ronaldo Brito
Render
Marcos Samia
2D Animation
Chan Tong
Composition
Diogo Kalil, Caue Mendes
Colorist
Leticia Blanco
Post Production
Clara Morelli
Producer
Gustavo Banevicius
Producer assistant
Yasmim Uehara