Grey

ITAMBE ” Purity Journey”

The “purity journey” to which the title of this film refers is the process of producing Itambé powdered milk, from drawing it from the cows to distributing it to retail. This is not a simple operation, nor a particularly interesting one – the initial part of our work, therefore, involved simplifying the script a bit to make the message as intelligible and and straightforward in each frame.

The agency requested we used a combination of real footage with CG elements rendered with a handmade finish, resembling scale models. We did a series of tests that helped us arrive at the best solutions for this job.

Stills & Concept Art

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Credits

Agency
Grey
Director
Ricardo Carelli
Executive Producer
Alberto Lopes, Sérgio Salles, Francisco Puech
Director of Photography
JR Júnior
Art Director
Thiago Bastos Sousa
Editing
Kauê Kabrera
Account Manager
Márcia Guimarães, Camila Carrieri
Sound Design
Atakk