22Squared

Interface “Unlikely Hero”

What happens when a big corporation realizes the environmental effects of its own practices?

If that company is Interface, the answer is simple: A BIG change.

22squared and Lobo partnered to create a short film with a bold premisse: Let’s be honest about who our client was to highlight the power of the change for a good cause. Two decades ago Interface, a leading carpet tile design and fabrication company, started to change its polluting manufacturing practices. In 2006 they announced their goal to become a zero impact operation by 2020. Despite having won awards and recognition from several specialized institutions, Interface’s history haven’t been told to the large public, until now.

Our mission was to dramatize what otherwise would be a long list of achievements in manufacturing technology. What is really important for the world at large is the human message behind it all: We are able to change for good when we recognize our past mistakes and make a true effort of transformation.

The company is materialized as the film’s main character: A towering monster oblivious of his own impact as his view of the world below is blocked a thick blanket of polluted clouds of its own creation. Meanwhile, a little girl living in the polluted land below dreams of seeing blues skies for once in her life. The only way for her to get above the clouds is to climb the monster itself, “Jack and The Beanstalk style. That impulsive plan leads both characters to an expected encounter that will spark Interface’s sense of awareness.

From 22square’s original idea of the “monster who didn’t know it was a monster”, Lobo developed the script and created the visual style, taking inspiration from Japanese animated films to mid-century modern design and illustration.

Stills & Concept Art

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Credits

Agency
22Squared
Creative Director
Mateus de Paula Santos
Director
Guilherme Marcondes
Global Head of Production
Loic Francois Marie Dubois
Producer
Aron Matschulat Aguiar
Team Coordinator
Michelle Vinotti
Concepts Artists
Antonio Soares Neto, Isabela Littger, Felipe Jornada, Marcelo Souto, Virches Romulo de Oliveira
CG Director
Olavo Chagas
Modelling
Danilo Gerard, Marcel Nilo, Bruno Saber, Marcos Smirkoff, Rafael Segnini, Rodrigo Paulicchi, Olavo Chagas
Render & Lighting
Henrique Dan Fuzitani
Texture Artists
Isabela Littger, Naiara Lima, Wilson Panassi, Henrique Dan, Olavo Chagas
Previs 3D Layout
Olavo Chagas
2D Animation
Paulo Passaro, Cauê Mendes
Composition
Eduardo Lima, Renato Carone, Saulo Silva
Simulation
Rogerio Miyagi, Fernando Magalhães, Edivaldo Silva
Colorist
Leticia Bianco
R&D & Pipeline
Giovanni Meneghel, Cláudia Fujiwara
Tech Support
Thiago Herrero, Cadu Penacchin, Weslley Oliveira
Detuco Executive Producer
Maximo Araujo
Detuco Producer
Valentín Alén
Detuco Rigging
Nicolas Rossi, Flavio Bianchi
Detuco 3D Animation
Claudio Langsam, Carlos Marquez, Rodrigo Reinoso
Detuco Simulation
Mariano De Apellaniz, Nicolas Sparnocchia
Detuco Matte Painting
Fernando Sawa
Director's Cut Additional Credits
Music and Sound Design
Paulo Beto "Anvil FX"
Voice Over
Susan Constantine
Composition
José Marcelo Santos