MCANN HEALTH BRASIL

Hospital Leforte “LIFE IN FIRST PLACE”

Leforte is the official hospital of the Brazilian Formula One Grand Prix, which will take place in November 9-11, 2019, at the Interlagos Circuit. The institution will be responsible for providing medical services to drivers and their crews during the event.

To strengthen this association between the hospital and motor sports, McCann Health agency and Lobo created a film that remembers an extraordinary moment in Formula One history that happened almost 27 years ago. During Friday’s qualifying session for the Belgian Grand Prix at Spa-Francorchamps circuit, French driver Érik Comas had a monumental crash at the Blanchimont turn which knocked him out. The first to approach the scene was Brazilian driver Ayrton Senna, who disregarded all F1 safety protocols by switching his engine off and going out of his car, rushing to help his colleague. Senna switched Comas’ engine off, preventing a potential explosion, and held his head in a stable position until medical assistance arrived on the scene.

This film innovates by telling this story of courage and heroism under the point of view of the Spa-Francorchamps circuit itself, including the voiceover. All the action is seen from below, as if the camera was positioned underneath the semi-transparent racetrack. After an introductory sequence that mixes live action footage and stop motion animation, the main part of the film combines 3D animation, motion graphics and traditional 2D animation to portray this dramatic sequence of events in an elegant, subtle and artistic way.

Stills & Concept Art

image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description

Credits

Agency
MCANN HEALTH BRASIL
Global CCO
Matt Eastwood
Directors
Gabriel Nóbrega, Diogo Kalil
Creative Director
Bruno Abner
Art Director
Thiago Silva
Copyright
Fernando Franchim, Bruno Abner, Matt Eastwood
Executive Producer
Kin-Man Ly
Sound
Will Frances
Executive Producer
Alberto Lopes, Sergio Salles
Account Manager
Rafael Costa, Marcia Guimarães
Coordinator 3D
Clara Morelli
Producer
Eduardo Silva, Ricardo Vaz
Production Art Director
Diego Coutinho de Souza
Sound Design
Punch Audio
Production & Post Production
Lobo & Vetorzero