Wieden & Kennedy Brasil

Heineken “The Door Lock”

This spot, titled “Door Lock”, was created by W+K SP for Heineken, official sponsor of the UEFA Champions League. For the campaign a special kind of electronic door lock was developed, with an optic sensor that only opens it when detecting a Heineken bar code. 5 of those locks were produced and awarded to 5 true fans of the beer.

Stills & Concept Art

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Credits

Agency
Wieden Kennedy
Executive Creative Director
Renato Simões
Creative Directors
Marco Martins, Otavio Schiavon
Director
Del
Directors of Photography
Will Etchebehere and Pepe Mendes
Art Director
Antonio Torriani
Assistant Director
Pity (Talita Guessi)
Editor
Thiago Feliciano
Color
Fernando Lui
Music
Cabaret