Almap BBDO

Havaianas

A series of short films produced for the Havaianas brand of flip-flop sandals, aimed at the international market.

A series of short films produced for the Havaianas brand of flip-flop sandals, aimed at the international market. The objective was to create an intimate association between the product and Brazilian culture. That’s why all spots take place in the same setting, the city o Rio de Janeiro, with all its typical visual and narrative elements present: beaches, hills, favelas, samba music etc. On top of that, each script is a display of the creative and resourceful spirit of Brazilian people, their so-called “jeitinho”.

Each film also draws attention to a specific attribute of Havaianas sandals, like comfort, durability, flexibility and so on, while the campaign as a whole highlights the main feature of the product: the fact that it’s made of 100% rubber. This concept determined not only the look of the spots, for which we employed a rubber-like texture and feel, but also the animation itself, where everything moves in a smooth, elastic way.

Videos

Havaianas Laje
Havaianas Salto
Havaianas Barraca
Havaianas StandUp
Havaianas Summer

Stills & Concept Art

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Credits

Client
Havaianas
Agency
AlmapBBDO
Direction
Gabriel Nóbrega
Executive Producers
Alberto Lopes, Sergio Salles
Client Services
Thaís Lopes
Editor
Poliana Martins
Composition
Eduardo Augusto Bazeta Alves de Lima, Maurício Lobel
Animation Director
Danilo Enoki
Modeling Supervisor
Danilo Enoki
3D Modeling
Alexandre Augusto Sposito
Animation
Rodrigo Campos Lopes de Souza, Helio Takahashi, Bruno de Carvalho, Michael Maron
Sound Design
Raw