Coke JWT

Goals

In partnership with Lobo JWT created this spot to promote the Brazilian edition of the Coca-Cola Cup, a male and female teenage soccer tournament. Our goal was to confer to the animation an unmistakably Brazilian mood, without resorting to worn out, stereotypical symbols of our country. That’s why we chose to convey this spirit through subtler means, like ambience, background elements, character design, and a warm-heartdness that permeates the whole spot. Not to mention the soundtrack, created by YB together with the AfroReggae group. The art direction was inspired, among other sources, by Brazilian contemporary graffiti, known worldwide as one of the most notable examples of street art today. This is instrumental in lending the spot an air of both tradition and up-to-dateness, with great effort directed at rendering surfaces and textures very naturalistically, which brings the spot closer to the viewer’s world.

Stills & Concept Art

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Credits

Agency
JWT
Client
Coca-Cola
Creative Director
Nando Cohen
Executive Producers
Alberto Lopes & Sérgio Salles
Client services
Roberta Reigado
Character Design
Marcos Felix, Fernando Cintra, Manuel Augusto Dischinger
Concepts
Manuel Augusto Dischinger, Ernesto Issamu, Davi Calil
Storyboard
Davi Calil
Coordenação 2D & Motion ?
Valeria Souza Santos
Lead CG
Fábio Shiguemura, Tiago Dias
3D Coordination?
Cristiane Santos
Modelling
Filipe Lopes, Rafael Ghencev, Daniel Ho Ito, Danilo Enoki, Daniel Adami, Guga Certain, Iara Furuse Abigalil, Marcos Smirkoff
Rigging
Richard Maegaki, Danilo Pinheiro, Wesley Schneider, Vivi Adade
Animation
Helio Takahashi, Jason Tadeu Oliveira, Aulo Licino, Guilherme Gubert
Scripting
Giovani Meneghel, Rogério Miyagi
Particles
Cristian Lucas
Rendering
Tiago Dias, Rafael Martinez, Ricardo Riamonde
Compositing
Tiago Dias, Bruno Ferrari
Flame
José Eduardo Ambrósio
Sound Design
YB Music, Anvil Fx / Afroreggae
Maestro?
Anvil Fx