Ford

Futuristics

Lobo was invited by JWT to produce the “Futuristics” spot introducing the new Ford Focus. The film is a journey through the future as portrayed by great movies of cinema’s history to bring life the idea behind the new Focus: in science-fiction films, cars speak, obey and drive by itself – and this is a reality at Ford’s present day.

With live-action mixed with CGI, Lobo gives life to these futuristics and cinematographic worlds where the Ford Focus is the main star. The spot will be the first to be exhibited in a Cinema 4DX, giving a unique sensorial experience to the audience.

Stills & Concept Art

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Credits

Agency
JWT São Paulo
Client
Ford
Product
Focus
Production Company
Vetor Zero / Lobo
Executive Producers
Alberto Lopes & Sergio Salles
Directors
Mateus de Paula Santos & Nando Cohen
Director of Photography
JR Junior
Editor
Poliana Martins
Post-production
Equipe Vetor Zero
Client Services
Roberta Reigado
Sound Design
Antfood
Soundtrack and production
Pedro Botsaris, Lou Schmidt, Vinicius Nunes, Wilson Brown
Voice over
Andre Caccia Bava