Lew'LaraTBWA

FUSSESP “Malu Moletom”

Malu Moletom was created by Lew’LaraTBWA to tell a story that encouraged people to contribute to a clothing donation drive organized by the state of São Paulo.

We wanted this film to feel like a lavishly illustrated children’s book in motion. So we chose to work with 3D animation but aiming for a completely 2D look, rich with painterly textures. The rendering process was less concerned with the actual lighting of the 3D environment and more with the pictorial result, so some shadows had to be painted onto the texture maps instead of processed in the renders.

Videos

Malu Moletom
Malu Moletom MKOF

Stills & Concept Art

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Credits

Agency
Lew'LaraTBWA
Client
Fundo Social de Solidariedade do Estado de São Paulo (FUSSESP)
Director
Ricardo Carelli, Fábio Acorsi, Marisa Ditleff
Executive Producer
Alberto Lopes, Sérgio Salles
Voices
Sandy, Rodrigo Lombardi
Screenplay
Leandro Pinheiro, Ulisses Razaboni, Guilherme Manzi
Creatives
Leandro Pinheiro, Ulisses Razaboni, Guilherme Manzi, Felipe Luch, Manir Fadel, Jaques Lewkowicz
Orignal Score
André Caccia Bava
Account Manager Lobo
Márcia Guimarães, Thaís Lopes, Camila Carrieri, Raphael Stanzani
Post Production Supervisor
Fabio Truci
Editor
Kauê Cabrera, Bruno Carelli
Color Artist
Cassiana Umetsu
Character Design
Alexandre Eschenbach, Marcos Llussá, Leandro Beltran
Layouts
Chico Sanches, Michele Vaes
Set Design
Marcelo Souto
Art Direction
André Leão
2D Animation
Paulo Pássaro
Render
Patrícia Lobo
Rigging
Viviane Adade, James do Carmo, Danilo Pinheiro, Flávio Castello, Joaquim L. Nazario
Lead Composition
Marcio Mattos
Composition
Marcio Mattos, Julio Saez, Bruno Ronzani; Nilson Venâncio
Lead 3D Animation
Marcio Nicolosi
3D Animation
Marcio Nicolodi, Jannaina Bonacelli, Guilherme Gubert, Victor Dinis, Nicolas Nasser, Ronaldo Brito, Alexandre Eschenbach,Diego de Paula, Bruno Carias, Derek Henriques, Michael Maron
Modeling
Rafael Martinez, Bruno Saber, Ina Carolina, Karla Ruoco, Diego Esteves, Guto Spozito
Sound Design
Animal Studios