APRO / Film Brazil

Film Brazil

This is a corporate video created for the FilmBrazil project, whose goal is to promote Brazilian talent and producers and to assist national and international companies in executing projects in the country.

The greatest challenge posed by this job was to sum up complicated sentences in one or two images. We were given a complex script that had to be told in a very straightforward, stylized and visually appealing way. The first step, which took a couple of days, was to develop a storyboard that ensured the film would be lighthearted and fun to watch, and to come up with interesting transitions between the scenes.

The project’s workflow was planned to make it as fluent as possible, since we had a huge number of scenes to create and a lot of work to be distributed among the team.

This was definitely a complex job, creatively as well as coordination-wise, but more importantly, its result was a film that conveyed its message in a very clear, charming and good-humored manner.

Stills & Concept Art

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