Lobo http://lobo.cx Tue, 14 May 2013 16:00:44 +0000 en hourly 1 http://wordpress.org/?v=3.0 Space http://lobo.cx/en/2013/05/space/ http://lobo.cx/en/2013/05/space/#comments Thu, 09 May 2013 17:56:37 +0000 root http://lobo.cx/en/?p=2436 Vetor Zero/Lobo was invited by the Space Channel – a branch of Turner Broadcasting System – to develop a new on air package, composed of idents, bumpers and menus, totaling 104 pieces and 12 minutes of 3D animation. Initiated two … Continue reading » ]]>

Vetor Zero/Lobo was invited by the Space Channel – a branch of Turner Broadcasting System – to develop a new on air package, composed of idents, bumpers and menus, totaling 104 pieces and 12 minutes of 3D animation. Initiated two years ago, the extensive creative process took off using as main reference the work of artist and designer Syd Mead, responsible for the concept art of sci-fi films like Blade Runner, Aliens, Tron and Star Trek. With a team of more than 30 people, the production company created fantastic characters and scenarios that translate the thrill-packed spirit of Space’s programming, with a dramatic and hiper-realistic finish. “Our goal was to produce a visual identity so compelling and intriguing as a series or a movie in Space’s programming, and not just a visually interesting graphics package”, says director Mateus de Paula Santos. The pieces were divided in four franchises (with portuguese and spanish versions): one generic and three thematic for specific programming slots, dedicated to series, films and sports. Among the highly detailed visuals the channel logo stands out, always incorporated into the narrative as part of props or settings. The yellow of the brand also gains strength in contrast with the overall grayish monochrome. The directorial team was composed of Mateus de Paula Santos, Loic François Marie Dubois and Diego Fernandez, with executive producers Alberto Lopes, Sergio Salles, Luiz Carlos Reis e Andrea Dacharry.

Related Posts

]]> http://lobo.cx/en/2013/05/space/feed/ 0 MTV: Sex http://lobo.cx/en/2013/05/mtv-sexo/ http://lobo.cx/en/2013/05/mtv-sexo/#comments Wed, 08 May 2013 20:47:40 +0000 root http://lobo.cx/en/?p=2423 To raise awareness of the fact that 70% of women living with HIV were infected by partners who had extra-marital affairs, MTV commissioned an animated PSA that manages to be both titillating and disturbing. Written by Ícaro Dória and Guillermo … Continue reading » ]]>

To raise awareness of the fact that 70% of women living with HIV were infected by partners who had extra-marital affairs, MTV commissioned an animated PSA that manages to be both titillating and disturbing. Written by Ícaro Dória and Guillermo Vega, now creative directors at W+K São Paulo, produced by Vetor Zero/Lobo and directed by Mateus de Paula Santos, the spot suggests an orgy perpetrated by a group of amorphous shapes that feature freakishly realistic lips, tongues, nipples and facial (or elsewhere’s) hair. After a series of close-ups of said shapes entwining, interlocking and generally going at it, set to a throbbing funk track, the camera pulls back to reveal the sybarites to be actually letters that spell the sentence: “I’ll be home late, honey. Still got a lot to do at work.” – a classic line in an adulterer’s repertoire. The final tagline then reads: No matter what you do, use protection.

Related Posts

]]> http://lobo.cx/en/2013/05/mtv-sexo/feed/ 0 Bassawards: Call for Entries http://lobo.cx/en/2012/10/bassawards/ http://lobo.cx/en/2012/10/bassawards/#comments Mon, 08 Oct 2012 20:37:45 +0000 root http://lobo.cx/en/?p=2417 BassAwards, the International Awards for Broadcast Design, kindly invited Lobo to be a Brand Partner for its 2013 edition. Lobo contributed with a teaser and a promotional piece created in partnership with Brandia.tv, calling for entries for categories ranging from … Continue reading » ]]>

BassAwards, the International Awards for Broadcast Design, kindly invited Lobo to be a Brand Partner for its 2013 edition. Lobo contributed with a teaser and a promotional piece created in partnership with Brandia.tv, calling for entries for categories ranging from television to film to video games.

Keeping with the spirit of the awards, whose objective is to reward creativity and excellence in design, Lobo devised a storyline that represented in a metaphorical and symbolic way the workings of a designer’s mind during the creative process – from the throes of uncertainty before the blank page (or screen) to the “eureka” moment when everything finally comes together.

Visually, Lobo took a cue from the very name of the awards, which pays tribute to the godfather of motion design, Saul Bass – and did its own homage to the venerable artist by referencing several of the film titles he devised for directors like Hitchcock, Preminger and many others. The main focus of the production team’s research was on his more abstract pieces, and that inspiration resulted in a dynamic stream of animations featuring geometric shapes that, however abstract, display a lively, smart personality throughout the film. A minimal color palette and a jazzy soundtrack (courtesy of another Brand Partner, Banjo Music) complete the overall 1950s feel.

Related Posts

]]> http://lobo.cx/en/2012/10/bassawards/feed/ 0 JAC Motors: Pop Rock http://lobo.cx/en/2012/10/jac-motors-pop-rock/ http://lobo.cx/en/2012/10/jac-motors-pop-rock/#comments Mon, 08 Oct 2012 20:26:20 +0000 root http://lobo.cx/en/?p=2411 This spot was created by Ogilvy & Mather for the launch of JAC Motors’ new model, the JAC J2. The campaign’s slogan, which can be translated as “When at rest it’s Pop, when it moves it’s Rock”, highlights the vehicle’s … Continue reading » ]]>

This spot was created by Ogilvy & Mather for the launch of JAC Motors’ new model, the JAC J2. The campaign’s slogan, which can be translated as “When at rest it’s Pop, when it moves it’s Rock”, highlights the vehicle’s two main aspects: visual and performance. At rest, the J2 stands out because of its youthful, lively look; when in motion, it reveals a powerful, sporty nature. This duality is represented both by the spot’s visuals and its soundtrack: Deep Purple’s 70s classic “Highway Star” appears in two completely different renditions, one with an electronic pop arrangement, and the other with a full-blown rock’n’roll vibe – with Steve Vai on the guitar, veteran Purple member Glenn Hughes on vocals and Chad Smith from the Red Hot Chilli Peppers on the drums. Those two deliveries of the song alternate throughout the spot, following the transformations undergone by the comic book-inspired settings where the J2 is driving along: during the “Pop” sequences we see a vividly colored environment, complete with the halftone patterns and bold outlines that inspired the paintings of Roy Lichtenstein. When the car starts to move and the soundtrack  takes on its “Rock” counterpart, the visuals change to high-contrast black-and-white and the environment becomes dark and grim, inspired by Frank Miller’s “Sin City” series. Directed by Cadu Macedo and Mateus de Paula Santos, the original 60-second spot was produced exclusively for the web, with a shortened 30-second version being prepared for television.

Related Posts

]]> http://lobo.cx/en/2012/10/jac-motors-pop-rock/feed/ 0 Vivo: Mantra http://lobo.cx/en/2012/04/vivo-mantra/ http://lobo.cx/en/2012/04/vivo-mantra/#comments Thu, 19 Apr 2012 20:36:26 +0000 root http://lobo.cx/en/?p=2338 Vetor Zero/Lobo produced a one-minute spot in 3D animation to introduce Vivo’s new brand positioning to the Brazilian public. After 9 years associated with mobile telephony, the brand now encompasses all consumer communication services provided by Telefónica, including broadband internet, … Continue reading » ]]>

Vetor Zero/Lobo produced a one-minute spot in 3D animation to introduce Vivo’s new brand positioning to the Brazilian public. After 9 years associated with mobile telephony, the brand now encompasses all consumer communication services provided by Telefónica, including broadband internet, landline phones and pay television. The goal of the film is to proclaim this diversity of services, and how they can connect and bring together people from all over the country. With that intent, more than fifty 3D animated characters were created, representing an array of Brazilian regional types composed against typical backdrops from various different states.

Created by Africa agency and directed by Mateus de Paula Santos, Nando Cohen and Guto Terni, the spot features as a soundtrack an updated version of the “Mantra” theme, the same that was used when the Vivo brand was launched in 2003.

Related Posts

]]> http://lobo.cx/en/2012/04/vivo-mantra/feed/ 0 Museu da Casa Brasileira: Inspiration http://lobo.cx/en/2013/05/museu-da-casa-brasileira-inspiracao/ http://lobo.cx/en/2013/05/museu-da-casa-brasileira-inspiracao/#comments Wed, 08 May 2013 19:53:09 +0000 root http://lobo.cx/en/?p=2398 To call for entries to the 26th MBC Design Awards, held by Museu da Casa Brasileira, Leo Burnett Tailor Made created a film with the subject matter “Inspiration” – a key element of creation, but also something hard to predict … Continue reading » ]]>

To call for entries to the 26th MBC Design Awards, held by Museu da Casa Brasileira, Leo Burnett Tailor Made created a film with the subject matter “Inspiration” – a key element of creation, but also something hard to predict and to identify its origin. Produced by Vetor Zero/Lobo and directed by Gabriel Nóbrega and Guto Terni, this animated spot proposes a humorous answer to those questions. With a concise, stylized art direction that plays with the language of infographics, it follows the path of a tomato seed, from sprouting to harvest, followed by the processing of the fruit until their transformation into spaghetti sauce. Finally, a drop of this sauce falls onto the eater’s shirt, and the shape of the stain inspires the contours of a chair of unusual design.

Related Posts

]]> http://lobo.cx/en/2013/05/museu-da-casa-brasileira-inspiracao/feed/ 0 LG: Ciclope http://lobo.cx/en/2011/11/lg-ciclope/ http://lobo.cx/en/2011/11/lg-ciclope/#comments Mon, 07 Nov 2011 20:10:31 +0000 root http://lobo.cx/en/?p=2243 TV commercial created by Y&R for LG, to promote its Optimus 3D smartphone. The spot shows a young man at an optometrist’s office, having his eyesight checked for a strange condition: he has two eyes on his face. Which is … Continue reading » ]]>

TV commercial created by Y&R for LG, to promote its Optimus 3D smartphone.

The spot shows a young man at an optometrist’s office, having his eyesight checked for a strange condition: he has two eyes on his face. Which is somewhat unusual in a land where the norm is to possess a single eyeball right above the nose.

That’s the campaign’s humorous and surreal take on the breakthrough represented by the arrival of 3D technology to smartphone screens. Or according to the tagline, “Two lenses: that’s how you see the world in 3D. The world’s first 3D smartphone is from LG”.

The new phone model is the first with 3D technology in Brazil and the only so far to offer two lenses for picture taking. TheOptimus 3D also frees the user from needing special glasses to enjoy stereoscopic content.

Related Posts

]]> http://lobo.cx/en/2011/11/lg-ciclope/feed/ 0 Canal OFF http://lobo.cx/en/2012/04/canal-off/ http://lobo.cx/en/2012/04/canal-off/#comments Mon, 23 Apr 2012 18:52:09 +0000 root http://lobo.cx/en/?p=2359 A new cable channel dedicated to nature and extreme sports, Canal OFF unveiled last May a set of four new IDs. Inspired by the concepts of Water, Air, Earth and Urban Life, the 10 second clips are based on abstract … Continue reading » ]]>

A new cable channel dedicated to nature and extreme sports, Canal OFF unveiled last May a set of four new IDs. Inspired by the concepts of Water, Air, Earth and Urban Life, the 10 second clips are based on abstract graphics, translating their subjects visually in an impressionistic way through various animation dynamics. Even though the visual elements are purely digital, through a careful use of lighting and texture it was possible to achieve an organic and immersive result, which together with an atmospheric sound design seeks to convey the ideas of action, adventure, adrenaline and nature – the four principles that guide the channel’s programming.

Related Posts

]]> http://lobo.cx/en/2012/04/canal-off/feed/ 0 GE ” Water & Vscan” http://lobo.cx/en/2012/01/ge-agua-vscan-2/ http://lobo.cx/en/2012/01/ge-agua-vscan-2/#comments Mon, 16 Jan 2012 21:59:23 +0000 root http://lobo.cx/en/?p=2292 The look of this spot was based on a series of illustrations created by Vetor Zero’s Print division in association with artist/designer Diogo Kalil, especially on the one about water recycling. From those pictures a richly animated world was created, … Continue reading » ]]>

The look of this spot was based on a series of illustrations created by Vetor Zero’s Print division in association with artist/designer Diogo Kalil, especially on the one about water recycling. From those pictures a richly animated world was created, displaying GE’s role in the process that brings water back to the community, to be reused in many situations like agriculture and leisure (but not for drinking).

At the outset we developed a storyboard exploring the theme, and once we approved it with agency and client we moved on to the first round of 3D modeling of the constituent elements of the illustrations, in order to put together an animatic.

After getting approval on this 3D animatic, we started giving the models their definitive appearance, applying textures and a render treatment to achieve the illustrative look. At the same time we were using 2D animation for the main characters.

The biggest challenge presented by this spot was to achieve a 3D render that looked exactly like the illustration for the print media, and to make the narrative and character behavior faithfully address a complex subject in accordance with the campaign’s message.

Related Posts

]]> http://lobo.cx/en/2012/01/ge-agua-vscan-2/feed/ 0 Spacecross: Legends http://lobo.cx/en/2011/10/spacecross-lendas-2/ http://lobo.cx/en/2011/10/spacecross-lendas-2/#comments Thu, 13 Oct 2011 18:44:05 +0000 root http://lobo.cx/en/?p=2232 For the launch of the new Volkswagen Spacecross campaign, Lobo | VetorZero and Almap BBDO created two spots based on the tagline: “Any adventure you can imagine fits inside a Spacecross”. Starting with this concept, the adventures we chose to … Continue reading » ]]>

For the launch of the new Volkswagen Spacecross campaign, Lobo | VetorZero and Almap BBDO created two spots based on the tagline: “Any adventure you can imagine fits inside a Spacecross”. Starting with this concept, the adventures we chose to interpret originate from Brazilian folklore, starring two of its more popular apparitions: the Saci (an imp-like trickster) and the Mula-Sem-Cabeça (Portuguese for “Headless Mule”).

Each spot tells the legends surrounding one of these supernatural entities, known for their mischievous and destructive character, showing how a regular person is no match for their otherworldly powers. But amid this nightmarish scenario emerges the Spacecross, the only one capable of facing up to both creatures.

Along with the apocalyptic look of the spots, the sense of mystery and chaos is heightened by the voice-over by João Gordo, a veteran punk rocker and icon of Brazilian underground culture.

Related Posts

]]> http://lobo.cx/en/2011/10/spacecross-lendas-2/feed/ 0