Lobo http://lobo.cx Mon, 23 Jan 2012 23:25:49 +0000 en hourly 1 http://wordpress.org/?v=3.0 LG: Ciclope http://lobo.cx/en/2011/11/lg-ciclope/ http://lobo.cx/en/2011/11/lg-ciclope/#comments Mon, 07 Nov 2011 20:10:31 +0000 root http://lobo.cx/en/?p=2243 TV commercial created by Y&R for LG, to promote its Optimus 3D smartphone. The spot shows a young man at an optometrist’s office, having his eyesight checked for a strange condition: he has two eyes on his face. Which is … Continue reading » ]]>

TV commercial created by Y&R for LG, to promote its Optimus 3D smartphone.

The spot shows a young man at an optometrist’s office, having his eyesight checked for a strange condition: he has two eyes on his face. Which is somewhat unusual in a land where the norm is to possess a single eyeball right above the nose.

That’s the campaign’s humorous and surreal take on the breakthrough represented by the arrival of 3D technology to smartphone screens. Or according to the tagline, “Two lenses: that’s how you see the world in 3D. The world’s first 3D smartphone is from LG”.

The new phone model is the first with 3D technology in Brazil and the only so far to offer two lenses for picture taking. TheOptimus 3D also frees the user from needing special glasses to enjoy stereoscopic content.

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]]> http://lobo.cx/en/2011/11/lg-ciclope/feed/ 0 GE ” Water & Vscan” http://lobo.cx/en/2012/01/ge-agua-vscan-2/ http://lobo.cx/en/2012/01/ge-agua-vscan-2/#comments Mon, 16 Jan 2012 21:59:23 +0000 root http://lobo.cx/en/?p=2292 The look of this spot was based on a series of illustrations created by Vetor Zero’s Print division in association with artist/designer Diogo Kalil, especially on the one about water recycling. From those pictures a richly animated world was created, … Continue reading » ]]>

The look of this spot was based on a series of illustrations created by Vetor Zero’s Print division in association with artist/designer Diogo Kalil, especially on the one about water recycling. From those pictures a richly animated world was created, displaying GE’s role in the process that brings water back to the community, to be reused in many situations like agriculture and leisure (but not for drinking).

At the outset we developed a storyboard exploring the theme, and once we approved it with agency and client we moved on to the first round of 3D modeling of the constituent elements of the illustrations, in order to put together an animatic.

After getting approval on this 3D animatic, we started giving the models their definitive appearance, applying textures and a render treatment to achieve the illustrative look. At the same time we were using 2D animation for the main characters.

The biggest challenge presented by this spot was to achieve a 3D render that looked exactly like the illustration for the print media, and to make the narrative and character behavior faithfully address a complex subject in accordance with the campaign’s message.

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]]> http://lobo.cx/en/2012/01/ge-agua-vscan-2/feed/ 0 Spacecross: Legends http://lobo.cx/en/2011/10/spacecross-lendas-2/ http://lobo.cx/en/2011/10/spacecross-lendas-2/#comments Thu, 13 Oct 2011 18:44:05 +0000 root http://lobo.cx/en/?p=2232 For the launch of the new Volkswagen Spacecross campaign, Lobo | VetorZero and Almap BBDO created two spots based on the tagline: “Any adventure you can imagine fits inside a Spacecross”. Starting with this concept, the adventures we chose to … Continue reading » ]]>

For the launch of the new Volkswagen Spacecross campaign, Lobo | VetorZero and Almap BBDO created two spots based on the tagline: “Any adventure you can imagine fits inside a Spacecross”. Starting with this concept, the adventures we chose to interpret originate from Brazilian folklore, starring two of its more popular apparitions: the Saci (an imp-like trickster) and the Mula-Sem-Cabeça (Portuguese for “Headless Mule”).

Each spot tells the legends surrounding one of these supernatural entities, known for their mischievous and destructive character, showing how a regular person is no match for their otherworldly powers. But amid this nightmarish scenario emerges the Spacecross, the only one capable of facing up to both creatures.

Along with the apocalyptic look of the spots, the sense of mystery and chaos is heightened by the voice-over by João Gordo, a veteran punk rocker and icon of Brazilian underground culture.

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]]> http://lobo.cx/en/2011/10/spacecross-lendas-2/feed/ 0 Leo Burnett: When to take my name off the door http://lobo.cx/en/2011/09/leo-burnett-when-to-take-my-name-off-the-door/ http://lobo.cx/en/2011/09/leo-burnett-when-to-take-my-name-off-the-door/#comments Wed, 28 Sep 2011 02:25:17 +0000 root http://lobo.cx/en/?p=2198 To celebrate Leo Burnett Worldwide’s 75th anniversary, Lobo produced this animated spot based on a 1967 year-end speech, where the agency’s founder announced his retirement. We chose to create a short film that looked straight from the 50s/60s, the modern … Continue reading » ]]>

To celebrate Leo Burnett Worldwide’s 75th anniversary, Lobo produced this animated spot based on a 1967 year-end speech, where the agency’s founder announced his retirement. We chose to create a short film that looked straight from the 50s/60s, the modern age of cartoons, from the graphic style to the slightly worn, flickering picture quality, to the jazzy soundtrack. The main character is a cartoon version of Mr. Burnett himself, who goes through the situations described in the speech, teaching a lesson not only to the advertising world but to every creative activity.

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]]> http://lobo.cx/en/2011/09/leo-burnett-when-to-take-my-name-off-the-door/feed/ 0 Fanta: Contagion http://lobo.cx/en/2011/09/fanta-contagio/ http://lobo.cx/en/2011/09/fanta-contagio/#comments Wed, 28 Sep 2011 02:24:28 +0000 root http://lobo.cx/en/?p=2196 Keeping up the “More Fanta. Less Serious” campaign, Ogilvy&Mather Brasil created a new lively, brightly colored spot. Titled “King of the Cups”, the ad features a popular game known in the USA as cup stacking, or speed stacking, which involves … Continue reading » ]]>

Keeping up the “More Fanta. Less Serious” campaign, Ogilvy&Mather Brasil created a new lively, brightly colored spot. Titled “King of the Cups”, the ad features a popular game known in the USA as cup stacking, or speed stacking, which involves stacking plastic cups in different configurations in as little time as possible. The game is catching on in Brazil, where this year Fanta promoted the first nationwide tournament. Preserving the character designs and the unmistakable stylized look of the campaign, Vetor Zero/Lobo slightly updated the surface textures of the 3D models, looking for a more realistic and detailed finish. To that end we employed a new rendering system developed by Sony Pictures Imageworks, called Arnold, together with Maya software. The spot also presented a challenge when it came to organize the production pipeline,since the narrative consisted of a single take sequence, which made assigning different tasks to various animators more complicated.

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]]> http://lobo.cx/en/2011/09/fanta-contagio/feed/ 0 Zap Carros: Vestibular http://lobo.cx/en/2011/08/zap-carros-vestibular/ http://lobo.cx/en/2011/08/zap-carros-vestibular/#comments Mon, 29 Aug 2011 17:43:42 +0000 root http://lobo.cx/en/?p=2134 Spot created for ZAP Carros, a website dedicated to classified ads for automobiles and motorcicles. The campaign was launched in August 8, and also includes print ads in magazines and newspapers. The animation shows different phases of a young man’s life, … Continue reading » ]]>

Spot created for ZAP Carros, a website dedicated to classified ads for automobiles and motorcicles. The campaign was launched in August 8, and also includes print ads in magazines and newspapers.

The animation shows different phases of a young man’s life, from the moment he goes to college in the countryside, through the various vehicles he drove along the way. The visual inspiration for the film came from different kinds of paper crafts, like origami, pop-up books and paper sculptures. Even though they were all created in CGI, the visual elements and settings were design as if intended for an actual, physical assembly to be used in stop motion animation. This logic also determined the mechanics of the transitions between the different cars and settings.

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]]> http://lobo.cx/en/2011/08/zap-carros-vestibular/feed/ 0 Vogue: Coruja http://lobo.cx/en/2011/09/vogue-coruja-2/ http://lobo.cx/en/2011/09/vogue-coruja-2/#comments Mon, 12 Sep 2011 22:38:58 +0000 root http://lobo.cx/en/?p=2161 Spot created to advertise the 3rd Fashion’s Night Out, an international fashion event supported by Vogue magazine. During the event that took place in 20 cities around the world, including São Paulo and Rio de Janeiro, the associated stores remained … Continue reading » ]]>

Spot created to advertise the 3rd Fashion’s Night Out, an international fashion event supported by Vogue magazine. During the event that took place in 20 cities around the world, including São Paulo and Rio de Janeiro, the associated stores remained open until midnight, hosting several attractions and offering merchandise at discount prices.

Africa agency created the visual identity employed by the stores during the event, as well as print and electronic media ads. To create this spot, Vetor Zero / Lobo started from an owl illustration, the icon of the campaign designed by the agency, breaking it up in its constituent graphic elements and creating a voyage through an elegant and vividly-colored universe, passing by visual symbols of the main cities that hosted the happening: Paris, London, New York, São Paulo and Rio.

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]]> http://lobo.cx/en/2011/09/vogue-coruja-2/feed/ 0 LG Smart: Transformation http://lobo.cx/en/2011/06/lg-smart-transformacao/ http://lobo.cx/en/2011/06/lg-smart-transformacao/#comments Mon, 27 Jun 2011 19:22:10 +0000 root http://lobo.cx/en/?p=2058 “Smart” is a film created by Y & R with VetorZero/ Lobo for LG Electronics. Directed by Mateus de Paula Santos and Nando Cohen, the piece was intended to have all the digital elements added later on, keeping the flow  with the live action. The digital interventions were inserted to … Continue reading » ]]>

“Smart” is a film created by Y & R with VetorZero/ Lobo for LG Electronics. Directed by Mateus de Paula Santos and Nando Cohen, the piece was intended to have all the digital elements added later on, keeping the flow  with the live action.

The digital interventions were inserted to represent the user experience trough LG technology in a fantastic way. Elements like transparent structures simulating glass and metal illustrate the products interacting with people, almost like magic.

Synchronizing the colored glass transparency over images reflecting on the environment luminosity was one of the vital details in this project. Creating this “fantastic reality” fixture  gave us the opportunity to experiment with these complex translucent  textures.

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]]> http://lobo.cx/en/2011/06/lg-smart-transformacao/feed/ 0 VW: Building http://lobo.cx/en/2011/06/vw-construindo/ http://lobo.cx/en/2011/06/vw-construindo/#comments Wed, 22 Jun 2011 18:35:16 +0000 root http://lobo.cx/en/?p=2049 Astonishingly this film created to advertise the Volkswagen truck line has no digital intervention in it. Everything that appears in the video was shot on location: the animals and the massive truck structure, is all there. The idea of the truck ‘being build’ around the cows had to be calculated not only by real engineers, but also by the film’s director, who managed to … Continue reading » ]]>

Astonishingly this film created to advertise the Volkswagen truck line has no digital intervention in it. Everything that appears in the video was shot on location: the animals and the massive truck structure, is all there. The idea of the truck ‘being build’ around the cows had to be calculated not only by real engineers, but also by the film’s director, who managed to use the accelerated narrative fully conveying the idea of time passage, and the most important thing: the truck is fully functional at the story conclusion.

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]]> http://lobo.cx/en/2011/06/vw-construindo/feed/ 0 C&A: Elvis Presley http://lobo.cx/en/2011/05/ca-elvis-presley/ http://lobo.cx/en/2011/05/ca-elvis-presley/#comments Tue, 31 May 2011 19:24:21 +0000 root http://lobo.cx/en/?p=2038 Bringing back to life the greatest rock icon ever to live. And not only rescue him from above, but put him to dance, play guitar and kiss beautiful girls.  We didn’t called upon a Ouija board: Elvis Presley was reborn … Continue reading » ]]>

Bringing back to life the greatest rock icon ever to live. And not only rescue him from above, but put him to dance, play guitar and kiss beautiful girls.  We didn’t called upon a Ouija board: Elvis Presley was reborn only in a digital world. For Valentine’s Day C & A  campaign, Presley’s eternal romanticism is what packs hearts in love.

First of all, we had to choose a movie where a young Elvis appeared playful  in a party full of beautiful girls. It wasn’t  difficult, after all this was the motto of most of his films. The thing is, this film needed to have ample footage to keep further transitions imperceptible. Within this requirement, after much research, the film was finally chosen. Now it was time to ‘recreate’ the scenes to capture the live action with real life models – everything done on the original selected fragments – and film thinking that Elvis Presley should be there. All scenes direction was made having in mind the post production, where the image of the singer would be included.

Giving life to Elvis was a combination of original scenes with snippets of an old movie and digitally reconstructed facial expressions. Finally, Elvis appears once again showing why his voice and his blue eyes are timeless and irresistible – perfect to win over audiences on this Valentine’s Day.

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