“Smart” is a film created by Y & R with VetorZero/ Lobo for LG Electronics. Directed by Mateus de Paula Santos and Nando Cohen, the piece was intended to have all the digital elements added later on, keeping the flow with the live action.
The digital interventions were inserted to represent the user experience trough LG technology in a fantastic way. Elements like transparent structures simulating glass and metal illustrate the products interacting with people, almost like magic.
Synchronizing the colored glass transparency over images reflecting on the environment luminosity was one of the vital details in this project. Creating this “fantastic reality” fixture gave us the opportunity to experiment with these complex translucent textures.