Almap BBDO

Drugo

Created by Marcello Serpa, partner AlmapBBDO, and produced by Vetor Zero / Lobo

Created by Marcello Serpa, partner AlmapBBDO, and produced by Vetor Zero / Lobo, the film has the proposal to be a tool to explain the drug war and broaden the debate with the general public. The film tells the story of the drug war as if it were a fairy tale with dragons, kings and knights in armor. In this medieval setting, the dragon named Drugo, who was banished from his kingdom because people who related to him spent not want to work anymore and just thought to find it is displayed. The King then banned the dragon kingdom and forbade contact the people with him. Even with the ban, people continued to go after the dragon and ended up arrested. An informal market was formed to promote the encounter of people with Drugo secretly the king, with the collection of a value and this increased crime. The king, in an attempt to stop the escalating crime, decreed a war Drugo order to fight crime. However, the more he fought the dragon was more powerful.

Videos

Drugo
Making of Drugo

Stills & Concept Art

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Credits

Client
Comissão Global de Políticas Sobre Drogas
Agency
Almap BBDO
Executive Producers
Alberto Lopes / Sérgio Salles / André Rosa
Production Crew
Lobo
Direction
Gabriel Nóbrega
Production Designer / Assistant Director
Diego Coutinho
Sound Design
Raw Audio
Client Services
Roberta Reigado & Thaís Lopes
Producer
Daniel GReco & Eve Weigel
Director of Photography
Alexandre Elaiuy
Storyboard
Ivan Freire
Concept Artists
Marcelo Souto, Fernando Henrique Cintra, Ivan Freire, Marcos Llussá, Michel Venus
Lead Character Designer
Bruno Henrique da Costa
Color Key
Rafael Nascimento
Art Assistants
Diogo Ladeira, Heitor Reis, Guilherme Carneiro, Pedro Jones, Vitor Nakamura, Aline Sanches
Head of Scenic Art
Fabiana Fukui
Set / Puppet Construction Artists
Cintia Bertaccini, Carmem Guerra, Ligia Jeon, Larissa Ribeiro, Borys Duque
Animation Director
D. Lee Peffer II
Lead Animator
Thiago Calçado
Additional Animation
Sérgio Castro, Fabio Yamaji, Fabiana Fukui
2D Animation
Paulo Pássaro
Digital Compositing
Lucas Barreto, Diego Coutinho, Cristian Cunha, Eduardo Teixeira, Francisco Beraldo
Rotoscope artist
Gassan Abdouni
Production Manager
Fernando Lopes
Production Assistants
Julia Poci
Gaffer
Hugo Nyerges
Intern
Demétrio Abrahão
Original Score
Raw Audio
Original Score
Hilton Raw
Music production
Hilton Raw e Fernando Forni
Music executive
Pity Lieutaud e Robério Barbosa