Hyundai Elantra

Driveway Decision Maker

I directed the intro videos for the ‘Driveway Decision Maker’ online experience created by BOSSA. You could virtually send a costumized Elantra to your own driveway through Google Street View.

The visuals in the intro videos were all created in-camera and shot live, except for the very first shot of the 3 cars. We used 8 projectors hooked to a array of processors capable of handling the synchronized multichannel HD feed. The animations were beamed on the surface of the car and on the walls of the studio.

Videos

Hyundai Elantra "Driveway Decision Maker" : GT Intro
Hyundai Driveway Decision Maker - Making of
Hyundai Elantra : CG Breakdown

Stills & Concept Art

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Credits

Agency
Innocean
Interactive Production
Bossa
Film Production
Hornet Inc.
Film Director
Guilherme Marcondes
VFX Supervisor
Arman Matin
Sound Design & Music: AntFood
AntFood