Lew'LaraTBWA

Dorina Nowill Foundation ” The Dot”

The Dorina Nowill Foundation for the Blind is a Brazilian philanthropic institution that has for over 70 years led several initiatives for the social inclusion of visually impaired people. Chief among those efforts is the popularization of the Braille writing system, a method based on patterns of raised dots that can be perceived tactically.

Being the primary element of this system, which has given access to the written word for countless of visually impaired people, the dot received a tribute in the form of an animated film, created by Lew Lara and Lobo. The voiceover ponders over the various common-sense interpretations of the word “dot”, before stating the special meaning it has for a visually impaired person. At the same time, a series of elegantly stark black and white graphics provide a visual interpretation of the narrative, oscillating between the abstract and the figurative, the digital and the organic, blending various animation and filmmaking techniques.

Stills & Concept Art

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Credits

Agency
Lew Lara
Director
Fabio Acorsi
Executive Producer
Alberto Lopes
Account Manager
Thais Lopes
Director of Photography
Andreia de Marchi
Editing
Herbert Gondo, Eduardo Henrique Lopes
Post Coordinators
Clara Morelli, Rosangela Gomes
Post Producer
Gustavo Banevicius
Concept
Fabio Acorsi, Felipe Frazão, Maurício Reis
Motion Design
Maurício Reis
3D Animation and Render
Ale Eschenbach
Props
Fabio Acorsi, Ale Eschenbach, Mateus Pereira de Jesus
Line Producer
Themístocles Neto
Live Animation
Fabio Acorsi, Ale Eschenbach, Maurício Reis, Mateus Pereira de Jesus
Art Producer
Mateus Pereira de Jesus, Ale Eschenbach
Ingest
Eduardo Henrique Lopes, Marco Tavares
Roto
Diego Ruiz
Composition
Fabio Acorsi, Leandro Pena
Coloring
Leticia Blanco
Assistant Coordinator
Taina Soares