Working with VR is a natural consequence of the merging between innovation and creativity that’s been a guiding principle of Lobo since the beginning. More than just another form of 360º media, the true VR experience involves the latest technology combined with the best storytelling, design and animation. In addition to its expertise in visual creation, Lobo has a team of technology specialists who can handle any challenging innovation.
For the 2016 São Paulo Auto Show we designed and produced 3 VR experiences (based on Gear 360, Oculus Rift and HTC Vive equipment) and an AR retail project (using Microsoft Hololens) for Volkswagen. Those initiatives grabbed the attention of the specialized press and of more than 17,000 attendees during the event.
In association with MIT, Lobo created a VR library to introduce the features of IBM’s Watson, while virtual drinks were served to the public.
We developed an AR app for Faber-Castell that recognized the color of the brand’s colored pencils and transformed each one into a 3D animal from the Brazilian fauna. The creatures would then come alive with the color treatment the child wanted.
For SOS Mata Atlântica, an NGO that fights for the preservation of one of Brazil’s most important rainforests, an amazing 3D journey was created to show how nature could improve our quality of life, and the way urban growth puts our future at risk.
During the 2016 Rio Summer Olympics Apple and Beats By Dre got together with Lobo to promote a live media stunt where more than 1,000 athletes from 90 different countries were photographed in the course of 18 days. Each picture was customized individually and published on social media, resulting in thousands of shares during the event.