Y&R

Cyclops

TV commercial created by Y&R for LG, to promote its Optimus 3D smartphone.

The spot shows a young man at an optometrist’s office, having his eyesight checked for a strange condition: he has two eyes on his face. Which is somewhat unusual in a land where the norm is to possess a single eyeball right above the nose.

That’s the campaign’s humorous and surreal take on the breakthrough represented by the arrival of 3D technology to smartphone screens. Or according to the tagline, “Two lenses: that’s how you see the world in 3D. The world’s first 3D smartphone is from LG”.

The new phone model is the first with 3D technology in Brazil and the only so far to offer two lenses for picture taking. TheOptimus 3D also frees the user from needing special glasses to enjoy stereoscopic content.

Stills & Concept Art

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Credits

Client
LG
Agency
Y&R
Creative Director
Mateus de Paula Santos, Nando Cohen
Executive Producers
Alberto Lopes & Sérgio Salles
Account Manager
Márcia Guimarães
Coordinator
Fabio Truci
1st Assistant Director
Beto Maldonado
Director of Photography
Lito Mendes da Rocha
Art Director
Marcelo Reginato
Executive Producer
André Rosa
Producer
Davis Fabri
CG Director
Cleverson Leal
3D Coordination
Cristiane Santos
Modelling
Filipe Lopes, Rafael Ghencev, Danilo Enoki
Rigging
Viviane Adade
Animation
Helio Takahashi, Jason Tadeu de Oliveira, Ale Martins
Textures
Tiago Dias, Rafael Ghencev
Rendering
Tiago Dias
Editor
Guilherme Sarinho
Rotoscope
Naiara Lima
Composition
Tiago Dias
Flame
Carlos Campos
Color Correction
Tiago Dias, Carlos Campos
Sound Design
Cream
Producer
Waldo Denuzzo
Voice Over
Marat Descartes