RedFuse Paris

Colgate “Natural Extracts”

Felipe Machado and Tiago Marcondes, a.k.a. the Alton duo, directed this series of spots for Colgate’s new Natural Extracts line of toothpastes.

Inspired by traditional Asian dental hygiene methods, the product incorporates natural ingredients like sea salt, charcoal and essential lemon oils in their composition.

Because of this emphasis on the natural, additive-free aspects of the product the campaign adopted a handcrafted, DIY look and feel. The visual elements were animated frame-by-frame by hand, including the packshot and tagline, with as little digital post-production as possible.

Videos

Colgate "Naturals Extracts -Charcoal"
Colgate "Naturals Extracts -Lotus"
Colgate "Naturals Extracts -Lemon"
Colgate "Naturals Extracts -Salt"
Colgate "Naturals Extracts -3 Packs"

Stills & Concept Art

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Credits

Agency
RedFuse Paris
Executive Creative Director
Manir Fadel
Art Director / RedFuse
Laetitia Kerhos
Copywriter
Irene Fogarty
Director
Alton
Global Head of Production
Loic Francois Marie Dubois
Account Manager
Fernanda Germek
Producer
Diego Denardi
Producer Assistant
Yasmim Uehara
Lead Composition
Carlos Alberto de Campos
Composition
Rodrigo Vec, Renato Trip, Aline Sanches, Gassan Abdouni, Diego Ruiz
Post Production
Maurício Reis, Estevão Santos
Color Grading
Leticia Blanco
Post Producers
Clara Morelli, Helena Jardim
Director of Photography
Alexandre Elaiuy
Stop Motion Animators
Lee Peffer, Matias Liebrecht, Caca Veirano
Photographer
Ale Catan
Art Direction
Fabi Fukui, Ligia Jeon, Michelle Chuang