dentsu Japan

Coke On

This film is the result of a partnership that united two extreme opposite parts of the globe: Brazil and Japan. Agency Dentsu created a campaign to launch Coca-Cola’s new Japanese “smart vending machines”, which connect with a smart device and a dedicated app called Coke ON. By turning on the app and placing the phone near the machine’s price display while making a purchase, the user receives a “stamp”. After collecting 15 stamps he or she can claim a free drink, which can be selected directly from the phone while standing in front of the vendor.
Japanese director Genki Ito took care of the live action part of the spot, while Lobo contributed animated graphics done in a bright, colorful 2D hand-drawn style, explaining the mechanics of the promotion and creating a wonderful, optimistic world for the human characters to inhabit.

Videos

Coke_on_40
Coke_on_15

Stills & Concept Art

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Credits

Agency
Dentsu
Creative Director
Kentaro Suda
Copywriter
Ryuta Kimura
Art Director
Kenta Orisaka, Kyo Nishiyama
Director
Genki Ito
Producer
Koji Eguchi, Teppei Ohno
Production
Taiyo Kikaku, Ground Control, Lobo
Global Head of Production
Loic Francois Marie Dubois
Account Manager
Su Constantine
Creative Director
Mateus de Paula Santos
Concept Art / Design
Bruna Imai
Animation Directors
Thiago Martins, Diogo Kalil
2D Animation
Anderson Omori, Chan Tong, Thiago Martins, Paulo Pássaro
Clean up
Michel Venus, Francisco Sanches
After Effects/Comp
Caue Mendes, Francisco Beraldo, Bruno Ronzani, Julio Saez Moreno, Thiago Pinho, Felipe Silva
Producer
Gustavo Banevicius
Post Production
Michelle Vinotti, Patricia Signorini