Ford

Close Encounters

What could be more surprising and thrilling than making contact with extra-terrestrials? Driving a New Ford Fiesta, according to the new campaign by JWT. The film shows a group of friends and UFO enthusiasts plowing through a cornfield with their New Fiestas, flattening the crop to create a huge pattern intended as a landing strip for the alien spaceship they wish so much to see. When that moment comes, however, they’ve become so enthralled by the joy of driving the model that they barely notice the flying saucer and its bewildered crew.

 

 

Stills & Concept Art

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Credits

Client
Ford
Agency
JWT
Direction
Mateus de Paula, Nando Cohen
Executive Producers
Alberto Lopes, Sérgio Salles
Client Services
Anna Di Giacomo
Art Director
Marcelo Reginato
Director of Photography
Pierre Kerchove
Sound Design
Tesis