Chobani Creative

Chobani “Impact”

Our successful run of commercials for Greek yougurt brand Chobani continues. This time we’ve helped them create a different kind of piece, one that does not advertise a specific product, but the company’s own values.

Chobani is a brand that is very conscious and upfront about its impact on society and the environment. To let the public know more about where it has come from and where it’s headed, the company released an Impact Report – and commissioned from Lobo a companion film that offers a poetic counterpart to the more data-centric bulletin.

Up to this point, all of the films we’ve produced for Chobani have been mixed-technique tour de forces, combining live action, miniature sets, stop motion, CGI, you name it. This time, however, it was decided to take a completely different route and go all-in on 2D animation.

Taking inspiration from Chobani’s brand-identity artwork, composed mostly of delicate, colorful hand-painted illustrations, we’ve brought to life an idyllic journey showing how the act of giving is the first step into making universal wellness happen sooner. The 1:40 film combines vector illustration with natural textures and a color palette at the same time earthy and vibrant, enhancing the warm, caring and optimistic tone of the message.

Stills & Concept Art

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Credits

Director
Mateus de Paula Santos, Fabio Acorsi
Executive Producer
Luis Ribeiro
Head of Production
Clara Morelli
Post Production Coordinator
Rosangela Gomes
Post Production Assistant Coordiantor
Tainá Soares
Animation Coordinator
Fabio Acorsi
Client Management
Carol Duarte
Post Production
Karen de Moura, Priscila Benatti
Illustration
William Santiago, Arthur Duarte
Storyboard
Bruno H. Costa
Animatic
Fabio Acorsi
2D Animation
Anderson Omori, Chan Tong, Paulo Passaro
Cleanup
Michel Vênus, Francisco de Assis, Bruno Curcino, Bruno H. Costa
Motion Graphics
Estevão Santos, Ricardo Filomeno, Ricardo Filomeno, Bruno Ronzai , Francisco Beraldo, Fabio Acorsi, Julia Góes Sampaio, André Finhana
Composition
Estevão Santos, Ricardo Filomeno, Ricardo Filomeno, Bruno Ronzai , Francisco Beraldo, Julia Góes Sampaio, André Finhana