The Community US

Chips Ahoy

LOBO and The Community teamed up to revitalize the spokes-cookie for the Chips Ahoy! brand: Chip, a charming and friendly talking cookie. Chip should have a captivating personality and a positive attitude, but more importantly, his appearance should be realistic and tasty as the real product. Not a problem for our brilliant team of 3D modelers, shaders and animators, who managed to faithfully reproduce real cookie and chocolate chip textures.

The first film to star this new and improved version of Chip celebrates Chips Ahoy! collaboration with Hershey’s, in the form of cookies made with chunks of Hershey’s Milk Chocolate. Directed by Mateus de Paula Santos and João Tenório, it shows Chip lounging in a hot tub filled with liquid chocolate, together with a slowly-melting Hershey’s bar. The setting and props around him were carefully designed to resemble miniature models, down to the fabric textures of Chip’s robe and towel.

Videos

ChipsAhoy_Hersheys
MKOFCHIPS

Stills & Concept Art

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Credits

Agency
The Community US
Directors
Mateus de Paula Santos, João Tenório
Executive Producer
Luis Ribeiro and Francisco Puech
DOP
Lucas Barreto
Art Director
Boris Duque
Line Producer
Juliana Salviano
Storyboard artist
Marcio Guerra and Bruno Henrique da Costa
Concept artist
Marcio Guerra
Head of Production
Clara Morelli
Producer
Carol Duarte
Post-Production Supervision
Rosangela Gomes, Tainá Soares
Post-Production Producer
Marcelo Barbosa
Editor
Pedro Falcone
CG Supervisor
Olavo Chagas and Maurício Lobel
Modeling Lead
Guto Espósito
Modeling
Denian Lopes, Guto Espósito, Bruno Saber and Marcos Smirkof
Simulation
Luiz Duarte
Rigging
Leo Cadaval, Henrique Ribeiro and Flavio Castelo
Animation Supervisor
Olavo Chagas and Cristiane Santos
Animation Lead
Jerome Saravás
Animation
Jerome Saravás, Camila Silva, Michael Maron, Ronaldo Brito and Diego Souza
Look Dev
Annelise Campana, George Damiani, Guto Espósito, Rodrigo Reis and Rodrigo Paulicchi
Color Grading
Leticia Blanco
Composition Supervisor
Diogo Girondi
Composition
Juan Marcello Panzera and Diogo Girondi
Motion designer
Julio Saez Moreno