Nova/SB Brasília

Caixa “The Emotion Factory”

The spot was created to advertise Caixa Cultural, a nationwide cultural initiative launched by Caixa Econômica, Brazil’s largest government-owned bank. The animated piece includes several references to folk arts and cultural traditions from Brazil’s different regions.
The film was produced with a combination of 3D animation and model settings filmed in studio. We built the “stage” scenario as a scale model and did all the camera moves inside it using our motion control system. The characters, machines and more complex props were created in CG, with a rendering style that realistically simulates natural materials and textures. The result was composed with the live action footage in a seamless, organic way, thus giving the piece an overall artisanal, tactile feel.

Videos

Caixa "The emotion Factory"
MKOF CAIXA FABRICA

Stills & Concept Art

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Credits

Agency
Nova/SB Brasília
Client
Caixa Econômica Federal
Production Company
Vetorzero / Quarteto Filmes / Lobo
Executive Production
Alberto Lopes, Sérgio Salles, André Rosa
Live Executive Production
Davis Fabris
Shooting Technical Director
D. Lee Peffer II
Director of Photography
Alexandre Elaiuy
Scenery Director
Fabiana Fukui
Scenery
Boris Duque, Carmem Guerra, Daniel Faccioli, Marcelo Amp, Ligia Mie Jeon
Motion Control
André de Souza
Gaffer
Hugo Nyergess
CG Director
Fabio Shigemura
Concepts Artitst
Isabela Littger, Antonio Soares Neto, Felipe Jornada, Marcelo Souto
Producer
Maísa Mendonça
Modelling
Guto Sposito, Bruno Saber, Diego Esteves
Textures
Naiara Lima, Michel Venus
Rigging
Viviane Adade, James do Carmo, Joaquim Nazario, Flavio Castello
Animation
Helio Takahashi, Rodrigo Souza, Marcio Nicolosi, Bruno Hamzagic, Victor Dinis, Nicolas Nasser, Jannaina Bonaceli, Daniel Alvite, Guilherme Gubert, Michael Maron
Simulation
Rogerio Miyagi, Edivaldo Souza
Render
Marinho Silva, Mauricio Lobel, Henrique Dan Fuzitani
Composition
Renato Carone