Wieden & Kennedy Brasil

Bis Oreo ” The perfect Combination”

It’s hard to deny that a combination between Bis, Brazil’s favorite chocolate wafer and Oreo, the world’s beloved cream-filled cookie is a match made in heaven. What this amusingly passionate spot reveals are the highlights of the romance that led to such a happy marriage, with the individual Bis and Oreo hand in hand on a tree swing, running across a lush meadow and, finally, skinny-dipping into a cream-filled lake for the ultimate union in crunchy-sweet bliss.
The spot was produced entirely in CG, with great care directed towards the animation of the characters, who had to “act” passionately even without facial features, as well as the simulation of the creaminess and crunchiness of the product, essential to conveying all its appetite appeal.

Stills & Concept Art

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Credits

Agency
Wieden & Kennedy Brasil
Client
Bis Oreo
Director
Mateus de Paula Santos, Nando Cohen
CG Director
Marcos Sâmia
Producer
Maisa Mendonça
3D Animation
Janaina Bonacelli, Ronaldo Brito, Daniel Alvite, Marcos Sâmia
Modeling
Rodrigo Paulicch, Marcel Fukuwara, Natan Zuanaci
Render
Marcos Sâmia
Editing
Poliana Martins
Colorist
Leticia Blanco
Composition
Guilherme Sarinho, Rodrigo Vec
Post Production Producer
Patricia Signorini
Animation Coordination
Michelle Vinotti