BBDO New York

Autism Speaks “The World of Autism”

Lobo and BBDO NY joined Autism Speaks in a campaign to help parents identify signs of autism in their children.

Lobo and BBDO NY joined Autism Speaks, an advocacy organisation in the United States that sponsors research and awareness activities, and the Ad Council in a campaign to help parents identify signs of autism in their children.

The centerpiece of the campaign is a 1-minute film based on firsthand accounts from Jacob, an 11-year boy who was diagnosed with autism when he was 3. To transform his personal experiences into something universally relatable we chose the animation route, using symbolic language and visual abstraction to create a fablelike ambience capable of communicating very real, recognizable symptoms.

Since our goal was to create a fantasy world grounded in reality, we decided to build all settings as actual scale models in our studio. Apart from the animated characters, which were created in CG, everything you see in the film is real miniature objects, a combination of fabricated props and natural materials that give the spot a tactile, handcrafted feel.

Videos

Autism Speaks - Director's Cut
Autism Speaks - Behind The Scenes

Stills & Concept Art

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Credits

Agency
BBDO New York
Chief Creative Officer - NYC
Greg Hahn
Executive Creative Director
Matt Macdonald
ACD/Copywriter
Mark Anderson
Senior Art Director
Bianca Guimarães
Director of Integrated Production
David Rolfe
Group Executive Producer
Julian Katz
Senior Producer
Whitney Collins
Music Producer
Melissa Chester
Managing Director
Kirsten Flanik
SVP, Account Director
Sarah Parkinson
Account Manager
Sarah Albertelli
Account Executives
Michelle Brandow, Sigourney Hudson-Clemons
Director
Guilherme Marcondes
Global Head of Production
Loic François Marie Dubois
Executive Producer
Sergio Salles
Producer
Matschulat Aguiar
Concept Artists
Felipe Jornada, Antonio Soares Neto
Storyboard Artist
Antonio Soares Neto
Type Designer
Marcello Righini
Editor
Marcelo Teixeira
Flame Artist
Carlos Campos
Executive Producer
André Rosa
Produtora / Line Producer
Maria Antunes
Director of Photography
Alexandre Elaiuy
Robot
André de Souza
Stop Motion
D. Lee Peffer II
Production assistants
Alice Monterosso, Marcela Biasi, Mauro Lúcio da Silva, Thiago Anzai, Oswaldo Esposito, Renan Campos
Art Director
Fabiana Fukui
Set Design and Props
Daniel Faccioli, Carmem Guerra, Borys Duque, Laura Stankus
NYC Live Action Crew - Line Producer
JD Davison
Director of Photography
Vince Vennitti
Production Assistants
Ian Korer, Alden Nelson, Larry Robinson
Sound
Taylor Roy
CG Director
Olavo Chagas
3D Modeling
Ina Carolina, Rafael Segnini, Marcel Nilo, Henrique Dan Fuzitani, Olavo Chagas, Felipe Bassi
Rigging
Vivi Adade, James do Carmo
Animation Supervisor
Helio Takahashi
3D Animation
Marcio Nicolosi, Rodrigo Souza, Daniel Alvite, Jannaina Bonacelli
Animador Trainee
Renato Crescenti
Texturing
Ricardo Riamonde, Henrique Dan Fuzitani, Ina Carolina, Olavo Chagas
LookDev
Henrique Dan Fuzitani, Olavo Chagas
Render & Lighting Supervisor
Henrique Dan Fuzitani
Lighting
Henrique Dan Fuzitani, Guilherme Rizzo
Technical Support
Cadu Pennachin, Thiago Herrero, Weslley Oliveira
R&D & Pipeline
Giovanni Meneghel, Rosenio Pinto, Claudia Fujiwara
Executive Producer - VFX Crew
Guilherme Correa
VFX Director
Caio Montanari
Post-production coordinator
Rogerio Alves
Post-production coordinator assistant
Marina Ricardi
VFX assistant
Bruno Chiodi
Composite Artists
Filipe Maya, Rafael Zierhofer, Sergio Jacobina
Colorist
Carlos Bumbiers
Cinematographer
Andreia Demarchi
Editor
Marcelo Teixeira
Real models
Marcos Perassollo
3D Lighting & Rendering
Luiz Junior
Post Production
Danilo Atanazio, Paulo Amaral
Type Designer
Marcelo Righini