BBDO New York

2 Day Race

Series of four films to promote a quick sale on Target stores. We took advantage from the simple shapes and geometric logo to create the character and the situations he must face – a series of hurdles appears consecutively, and he boldly surpasses all to catch the sale.

Videos

TARGET "Training"
TARGET "Icons"
TARGET "One"
TARGET "Dreams"

Stills & Concept Art

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Credits

Agency
BBDO New York
Creative Director
Mateus de Paula Santos
Executive Producer
Mick Ebeling
Head of Production
Loïc François Marie Dubois
Producer
Sue Lee
Designers/Animators
Carlos Bêla, Gabriel Dietrich, Chico Jofilsen, Daniel Pommella, Roger Marmo, Fabio X, Franck Falgueyrac, Maurício Ambrósio, Sérigio Rocha, Cadu Macedo
Sound Designer
Paulo Beto